We are all about innovative, user-friendly Web Design & Development. Warwickshire & Midlands businesses trust in our creative expertise.
When designing and building a website we always start with a dialog with our client. It basically boils down to one question – what do you need your web site to be for your business? That’s a big question, one you may or may not know the answer to. But don’t worry, we’ll get there with smaller ones. Once we have established your needs, we get to work on the aesthetic web design, and after everybody is happy with the “look and feel” of it, it is fully developed, tested and published to the web. For more about Our web design process – click here.
Here is what we offer:
Visual Web Design
Great web design strikes the perfect balance between style and substance. Through an in-depth understanding of your brand and project goals, we produce bespoke creative solutions that meet your needs. We know that getting your website up and running is just the first step, keeping content fresh and up-to-date is the real challenge. We keep this at the forefront of our minds during the design stage so that you will find your site easy to maintain and update.
Responsive Web Design (RWD)
What do we mean by that? Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones and tablets to desktop computer monitors). A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids and flexible images.
Smartphones and tablets are rapidly changing the way consumers get information. If your customers are using these devices to reach your website, then you should want to give them the most optimized experience possible. We design and code your mobile site to load quickly and look great on a smaller screen so that your customers can get your info on the go.
Content Management Systems (CMS)
We can confidently implement all key industry CMS platforms, including WordPress, Joomla and Magento. By employing any of these systems, you will be able to change any text and images on your new site – with no need for coding and development knowledge. Take Control of Your Content – read more here.
Whatever the nature of your business, from fashion retail to a widget manufacturer, we will work with your business to develop a bespoke e-commerce solution to encourage optimum conversion levels and drive sales. Our e-Commerce solutions comprise a wealth of features including full content and product management, discounts and promotions, user reviews, fulfilment management, secure payment processing and integration with other systems. Customer satisfaction and online security are at the forefront of any e-commerce project we take on.
Social Media Integration
Building relationships is the key to building success. Social media is a powerful way for organisations to meet business goals, expand their influence and engage directly with audiences. We love helping our clients enhance their social media presence we work with you to decide which social media platforms work best for you; and then integrate then into your digital brand experience.
Web, SEO & Blog Copywriting
Some businesses know exactly what they want to say on their site. The majority, in our experience don’t. If you are the latter, we will find the words that may elude you. Website copywriting usually refers to writing words for the main navigation pages of a website. Generally these pages are home, about, services, etc. The main sales and call-to-action pages.
Most of the time it’s necessary to develop a keyword strategy and weave the relevant key phrases into the copy; but this isn’t always the case. Sometimes the demands of a project are such that the home page will only require short punchy messages consisting of no more than 50 words; on its own, not great for search rankings.
The most important thing is to write for your target market! Sell the benefits of your goods or services, and get your audience to do whatever it is you want them to do. This is known as your call-to-action objective. This could be something as simple as filling in a contact form, picking up the phone or buying a product straight off the site (ecommerce).
Search Engine Optimisation & PPC
The majority of internet users don’t look past the first page of search engine results, and if you’re not there, chances are you’re missing out on a big chunk of your target audience.
From improving your website’s ‘SEO-friendliness’ to developing relevant and engaging content to the implementation of Pay Per Click web based advertising, we will improve your online visibility in order to drive a constant stream of high quality targeted traffic and leads to your site.
Video for websites
We are seeing a massive increase in the growth of online video and websites using video to promote their business and engage with their customers. Don’t get left behind…
Not having a web-based video in this new internet marketplace will be looked on in the same way as not having a website a few years back. Organisations are reassessing their communications remit, and starting to factor in video communications across all their branding & business activities – from initial attraction and perception management through to induction & retention of staff as well as the all important sales message to the customer.
You can use simple and cost effective video to increase your sales and your profits. We can work with you to make a video that can be used on your website and across your social media and on other channels such as YouTube to keep your business at the forefront of this marketing phenomenon, and to enhance your standing in comparison to your competitors.
Domain name registration/web hosting
If you don’t already have a domain name or hosting, we can be your all in one solution.
Ongoing site maintenance
If you don’t have the in-house resourses, or you don’t want to go through the learning curve to maintain your own site, it would make sense for us to do it for you. We can maintain your site and make updates as often as you need them and by having a CSM system in place it will be easy for us to do. We can manage you Blog, update your keyword for SEO, based on your stats, add new pages or products as required and make sure your website continues to fit with your other marketing and social media activites.
We understand how important it is to allocate your budget effectively and get the best return possible on your investment. We alleviate this concern by reporting transparently on all aspects of our search marketing campaigns. Using Google Analytics, you can assess the real time status of the campaign including traffic sources, keyword performance webpage bounce and exits rates and much more.
With search marketing being pretty complicated at the best of times, we also compile this information into comprehensive monthly reports that shows you exactly what is working – and what isn’t. We take the stress and strain out of optimising your site, allowing you to make the best and most informed business decisions possible.